High Margin Items in Chicken & Kebab Franchises

Profitability in the food franchise business often comes down to menu engineering, and for chicken and kebab franchises, offering high-margin items is key to sustained success. These items are not just popular—they’re cost-effective to produce and help drive up average order value.

Some of the highest-margin offerings include chicken wings, drumsticks, seekh kebabs, and rice bowls. These dishes use less-expensive cuts of meat and allow creative seasoning or marination without significantly raising costs. Pairing them with accompaniments like mint chutney, onion salad, or flavored rice increases perceived value without a major expense.

Combo meals, value boxes, and family packs also increase margins by bundling multiple items with controlled portions. Soft drinks and dips—often with up to 80% profit margin—are perfect add-ons that boost ticket size.

Franchises like ZAZA Biryani, Kebabs Xpress, and Chick Blast optimize profits through cloud kitchen operations, reducing rent and staff costs. Pre-marinated or partially cooked items further lower labor effort and reduce prep time.

To ensure profitability, successful franchises regularly track food cost ratios, adjust underperforming items, and promote combo deals during peak hours.

By focusing on fast-moving, easy-to-prep items with premium pricing, chicken and kebab franchises can maximize returns while offering great taste and variety to customers.