Glowing Generations is a pioneering cosmetics brand dedicated to empowering Asian teens by harmoniously blending cultural heritage with modern beauty trends. Founded by Ruchi Gupta and Pratiksha Shetty, both alumnae of the Indian Institute of Management (IIM), the brand emerged from a heartfelt moment when a niece's playful interaction with makeup sparked the realization that beauty transcends mere appearance—it's a journey of self-discovery and empowerment.