The landscape of entertainment consumption is transforming, driven by the marriage of streaming services and advanced data analytics powered by artificial intelligence (AI).
In this era of personalized content, streaming platforms are leveraging AI to decode viewer preferences, revolutionizing how content is recommended, created, and tailored to individual tastes.
The troves of data generated by streaming services have become goldmines for understanding viewer behavior. AI algorithms are mining this data to uncover patterns, preferences, and emotional responses. This treasure trove includes what genres viewers watch when they tune in, how long they stay engaged, and what prompts them to abandon a title. Armed with this information, platforms are engineering a more personalized viewing experience