User Experience (UX) is crucial in website design as it directly impacts how visitors interact with a site. A well-designed UX ensures that users can easily navigate, find information, and complete desired actions, leading to higher satisfaction and engagement. Good UX design enhances usability, accessibility, and overall user satisfaction, which can result in better retention rates, increased conversions, and a stronger brand reputation. Prioritizing UX in website design not only improves the user journey but also contributes to achieving business goals more effectively.