What is Google Ads and The Types Of Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages (SERPs), partner websites, YouTube, and other Google platforms. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords to display their ads to relevant audiences. It offers various ad formats, targeting options, and analytics tools to help businesses reach their target audience, increase brand visibility, drive website traffic, and achieve marketing objectives.