The Next Frontier in Fintech: Personalization at the Point of Payment
This article explores the Next Frontier in Fintech, focusing on personalization at the point of payment. It covers how AI, real-time data, and advanced analytics are transforming payment interactions from simple transactions into strategic engagement opportunities. Businesses and consumers both benefit from this shift, though challenges in privacy and regulation remain. The piece highlights why personalization is becoming the defining competitive edge in financial technology.